Food industry forming the very soul of human business and survival antics has also suffered at the hands of industrialization. These consumers are expecting something of quality in lower price. This is the important and basic socio economic cultural challenge, which the company has to face at the time of expanding the consumer base from lower to middle tiers of the income base. Long Range Planning, 30 1 , 46-52. While it reduces the chances of legal hassles, it also helps the business operate fairly and create a better brand image. Threats are external factors that reduce or limit business performance. Despite the unique corporate philosophy and culture every organisation has, the external environment remains the same for all the organisations.
Technological factors Starbucks uses technology to market its products. Politicalfactor is the government intervention in the economy. Now Starbucks can provide the cheaper alternative to its users to maintain its customer base and can have the significant advantage over its rival companies. This extra charge can turn a bargain into a rip-off. It is the right time for Starbucks to change its business strategies accordingly.
Specifically, nowadays it has become compulsory for Starbucks and other global businesses to engage in sourcing of raw materials complying to environmental and social norms that are becoming stricter. Starbucks is trying to do the best for the environment by the use of cups which can be easily recycled or reused. From the tax rates to the labor laws and other types of laws, all of them differ across nations. Brand image weakened due to a number of incidents 4. Gone are the days when Starbucks was among the few options that coffee lovers have. From this point of view, increasing Starbucks market share in emerging economies, ahead of competition, is a major strength with highly positive implications on the long-term growth prospects of the company.
Sales decline due to econ. Consumer incomes tend to fall in periods of negative growth leaving less disposable income. Starbucks is trying their best to minimize the environmental impact, tackling of climate changes and inspiring others as well to do the same and joining of non-governmental organizations. Businesses can flourish in such an environment. Decline in consumption of coffee due to health concerns 4.
Insecticides and pesticides are being sprayed extensively on crops without any notice and thus result in a number. This has made it easier for Starbucks to operate in China. It was founded in the year 1971 and has since then, opened up stores in around 62 stores. Its business is affected by the political condition of the various nations where its stores or supply chain are located. Most of its income is used up in the expansion and modification of business and services.
Better the economic situation, the higher is the profitability of the brand. It is indicator of political, economical, social and technological influences on organization. For instance, bundle pricing can help address the threat of competition involving low-cost sellers. Technological As technology factors shape appropriate organizational forms McKelvey, 1982. Starbucks must consider these concerns to maintain confidence and trust among its consumers. Political- the government's policy on coffee production and tariffs. As a result, they can afford to charge customers high prices, which most people are willing to pay.
The factor of exchange rates, for example, has an impact on the costs and prices of exports and imports. In various nations there can be a situation of rapid fluctuation. For import the trade laws should not be strict so that the company can maintain good relationship with the countries as well as bring in the coffee easily. A few of them found their way into the agriculture and food industry to be used extensively in ways harmful to health. The economic environment is not always stable across the globe.
However, Starbucks is required to comply with all the laws and regulations of the country. Sociological- Starbucks' adaptation measures to the different patterns on consumers' coffee consumption Technological-e-commerce impact on Starbucks' distribution costs. It is a specialized coffee roaster and distributor. This joint venture has marked a major shift for Starbucks' consumer-packed business, a key building block in Chief Executive Howard Schultz's strategy to drive future growth for the nation's largest coffee-shop chain. Children under 20 years form 26. This extra charge can turn a bargain into a rip-off.
In addition, the industry environment is subject to independent coffeehouse movements. Changes in tax rates 1. Repercussions of trade war with China 1. Political Factors The main political concern is the sourcing of raw materials, which can attract the attention of politicians of western countries and from the countries having sources of raw materials. Presently it has more than 24,000 retail stores in 70 countries. Reforming the pricing structure 5. Interest rates affect the cost of capital of firms which is further related to the growth and expansion of companies.
With respect to 22 December 1965, it turned into a republic, with Yusof Bin Ishak as the republic 's Initially President. There are certain norms and beliefs of the local people that directly affect the food chains and coffee chains like Starbucks. Starbucks will need to invest heavily just to stand still in their ever expanding and developing market, and even more so to try to stay ahead of competitors. In many of the stores, company is trying to use the fuel efficient equipment which will reduce the natural gas consumption. Not only does this mean large profits, but also has them globally recognised as one of the best coffee shop chains.