Marketing strategy of big bazaar pdf. BIG BAZAAR RETAIL 2019-02-15

Marketing strategy of big bazaar pdf Rating: 8,3/10 1948 reviews

MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar pdf

Promotional Pricing:- Big Bazaar offers financing at low interest rate. Its apparels often comprise of the T-shirts and denims, cut pieces and fabrics, party clothing, casual clothing, accessories, ethnic wears, dress materials, under garments, sarees, etc. Currently, there are 214 stores across 90 cities and towns in India covering around 16 million sq. Do you think this store has good parking facility? Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Big Bazaar also caters on Special Event Pricing Close to Diwali, Gudi Padva and Durga Pooja. To begin with, the top management team will inform line managers about the strategic changes, and line managers will, in turn, pass this information on to their subordinates. Their co-operation and guidance have helped me to complete this project.

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Big Bazaar Marketing Mix (4Ps) Strategy

marketing strategy of big bazaar pdf

From media advertising to multiple forms of communication. In this way, Big Bazaar make full use of the marketing mix for a new venture which earlier belongs to the unorganized retail sector, i. How did you find the following qualities of our store staff? Big Bazaar is considered as the chain of retail and discount stores, which target value consumers and conscious segment. Nurturing Relationships: Kishore Biyani follows strategy to develop trust and nurture relationships with suppliers. The Brand Focus - is the logo, corporate identity, tagline, style and core message of the brand. Various product lines also attract customers to choose their retails stores.

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Big Bazaar Marketing Mix (4Ps) Strategy

marketing strategy of big bazaar pdf

Advertisements:- Big Bazaar has endorsed very popular figure like M S Dhoni and other famous personalities which has attracted a lot of customers. For example, if the firm used a cost-leadership strategy to increase sales, but the sales actually decreased, then the firm would need to modify this strategy, perhaps using a premium-pricing strategy instead. This project is original to the best of our knowledge and has been accepted for Internal Assessment. Corporate like Coke, Pepsi, etc. Biyani is planning to invest around Rs. There are plans of expanding stores to other tier 2 cities with an infusion of Rs 350 crore Promotion: Big Bazaar is known for promoting its products in very catchy, easy to remember ways using memorable punchlines. To measure this success, the strategy must be evaluated against the firm's goals.

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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar pdf

Product Mix: Product Mix Various in-house brands are promoted. We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores. Big Bazaar also promotes a number of in house brands like:1. Companies cannot rely on previous. Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear down the enemy by a long series of minor attacks, using principles of surprise and hit and run tactics. Implementation:- With a clear strategy formulated, managers can then go about implementing it. I would also like to thank the college library and its staff for patiently listening and guiding me and finally.

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Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

Changes in pricing strategy has vital role in retailing. Last year, these categories made up about 63%. Innovative, out of the box promotions is one of the effective ways to draw customer attention and shore up the revenue. Physical Evidence:- Products in Big Bazaar are properly stacked in appropriate racks. It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. Objectives may include, for example, increasing market share or reducing costs.


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Big Bazaar

marketing strategy of big bazaar pdf

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Big Bazaar. Strategies are usually implemented from the top down. The elite do not like to shop at Big Bazaar as the quality of goods is lower and they would prefer a higher price and get a better brand, this decreases sales from the elite class. The hypermarket chain offered a host of value-added services to its customers and set a new level of standard in price, quality, convenience, and service. In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before. Special payment counters for Cardholders. It involves formulating and implementing strategies that will help in aligning the organization and its environment to achieve organizational goals.

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Big Bazaar

marketing strategy of big bazaar pdf

Big Bazaar is able to do even better with 63% of non-food. Lifetime Balance Transfer offer: 0. Due to factors mentioned above Big Bazaar shoppers are not always satisfied, this is not positive for the company. How would you rate the following in our Products? Big Bazaar has been able to touch only 15%. For the convenience of the online customers, Big Bazaar has started free shipping on all orders above Rs.

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Big Bazaar

marketing strategy of big bazaar pdf

How would you rate the Navigation Ease of moving around the store in our store? For below the line promotion, they offer discounts and coupons along with money back guarantees and several exchange offers. The chill station offers soft drink, milk, milky products, package juices, ice creams and frozen foods. Variety:- Big Bazaar offers a wide variety of products of different prices and different qualities satisfying most of its customers. The credit for foundation and inspiration goes to Saravana Store, a family-run 25-years-old store, whose philosophy was — low margin, high turnover. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers.

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A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar pdf

Non-Financial Benefits:1 2 3 4 Improved understanding of competitors strategies. There are different departments in the store which display similar kind of products. Differentiated Pricing:- Differentiated pricing, i. Big Bazaar announced the launch of 'The Great Exchange Offer'. Place:- The Big Bazaar stores are operational across three formats — hypermarkets spread over 40,000 - 45,000 sq.

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Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

Bundling: Selling combo-packs and offering discount to customers. For example 3 Good Day family packs at Rs. On a purchase of Rs. Exclusive Benefits 6 reward points on every Rs. Use scenario planning as a tool for quick decision making multiple counters for payment, staff at store to keep baggage and security guards at every gate, makes for a customer-friendly atmosphere. Operating:- Fewer staff on the floor; one person for every 500 sq. This helps in better search and navigation and reduces buyer purchase time, thereby generating more profits.

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