These are their main customer they are targeting at. Thus, based on Famous Amos, we can see that it offer the most quality, which are their finest and freshly baked cookies. This is an important factor as they must communicate with the customer to show them that they are vulnerable to the company and they treasure them for consuming their products. Famous Amos was first established in Singapore in the year 1983. This is to cater to different markets. Age is actually concerning anyone above 3 years old but specifically teenagers and adults of both genders.
Their price is relatively affordable for consumers to buy it. It can found mostly in shopping centres that are convenient to the markets. They also do not have any con-current sales promotions that usually attract the consumer attention. This is the benefits sought a customer may receive. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. This can also be a threat to the company as government has been encouraging the public to have a healthy lifestyle.
Even so, Famous Amos has to really improve on its marketing strategies to attract the consumers. This is because convenient shops can be found easily and mostly everywhere. Its packed cookies are also convenient that people can purchase almost everywhere. Field is also well-known food and beverages products. Famous Amos segments their product geographically generally to attract Cookies Lovers around the world such as the one in Melbourne Shopping Centre in Australia.
These will not create a want for consumer to consume its products as advertisement usually attracts the public and advertisement help to reach the public geographically. They also provide packaging for immediate consumptions and as well as larger family size packs. They have to make sure they did some activities to increase the relationship with the customer. They served the people around the world with its finest and freshly made cookies. Advertising is equally important as advertisement helps in reminding customer about their existence. Competitors are also unable to enter the market easily and undercut the high price.
This is due to its known brand and quality of its Cookies around the world for ages. Famous Amos had also made contributing in helping the needy people by partnering with Community Chest in March 2006 Appendix: Famous Amos Public Relations. Famous Amos provides Sales Promotion on its Cookies in Gift Tins, Gift Sets and Cookies in Gift Boxes. They provide special promotions and labels for special occasion. Its costs of smaller volume could not be so high that they cancel the advantage of charging more. It has a unique taste that would always attract buyers and especially chocolate cookies lover. In my findings, I found that Famous Amos is preferred as compared to its major competitor, Mrs.
Even so, their products are still at advantage as its quality products are irresistible by most Chocolate Lovers. Famous Amos offers wide varieties of flavour for just its Cookies. He was a veteran who worked as a talent agent with William Morris Agency. PromotionsFamous Amos does not do any mass advertising for its product. Its cookies are special with a crisp, nutty and richly flavoured at just the right size. They bake their cookies at their each stores everyday to make sure that its cookies are always fresh.
Packed Famous Amos Cookies that is usually manufactured to the convenient chop is strength too as it can easily reached its target audience. This means that consumer can dine-in while enjoying the cookies and aroma of Famous Amos cookies. The President Baking Company bought the brand from the Shansby Group in 1992 before Keebler foods purchased the President Baking Company in 1998. They make sure that they always meet the standard of its customer by their performance in providing the finest in freshly baked cookies. Famous Amos can definitely present you a variety of cookies, ranging from soft and chewy to crunchy.
Famous Amos also then came out with a new way in reaching the market. That is why it is important for Famous Amos to promote their products as to generate more profit to the company. However, in Famous Amos case, they markets through occasions and target the gift giving market. Convenient Products are products that are purchased frequently and immediately, sold at a lower price, mass advertising and many purchase locations. Field shop is also attractive. It also shows that the public are lack of information about its products. The same goes for the Packed Famous Amos Cookies.