Some companies have spent years creating bars, while others are newer to the market. Regarding the frequency of eating Power Bars, eight of 62 12. There seems to be a high demand for taste innovations in the protein bar market as the consumer base has diversified immensely. Online stores have also contributed significantly to the growth of energy bar market over the forecast period. I am satisfied with overall performance of TechSci Research. The forecast has been provided for the entire decade to allow readers to gain a thorough understanding of the protein bar market.
Even vegans have begun buying energy bars to supplement the complex proteins from meat and dairy missing in their diets. Energy bars are supplemental bars containing cereals and other high energy foods targeted at people who require quick energy but do not have time for a meal. By doing so, the report projects the attractiveness of each major segment over the forecast period. Reasons for this boom include increased sophistication in marketing bars to different consumer sets and continued innovation in formulations and formats. Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers. The demand for bars with organic ingredient has grown significantly, especially in the developed countries. Caramel Almond Sea Salt and Dark Chocolate Nuts and Sea Salt are the sweet and savory additions to other offerings in this line: Dark Chocolate Mocha Almond; Chocolate Cinnamon Pecan; Madagascar Vanilla Almond; Maple Glazed Pecan and Sea Salt; Dark Chocolate Chili Almond; and Cashew and Ginger Spice.
Consumers generally have become more health conscious and the variables related to this behavioral pattern are 1 what ingredients are in the bars 2 how does the energy bar taste and 3 how many of the bars are consumed. Twenty-six out of 60 43. Penetration is lowest among those age 55 and older. Specifically, EatLikeanAthlete using sponsored professional athletes. Consumers have a strong demand for bolder, more innovative options, as seen by the rise of sriracha as a flavor in various snack segments. Athletes are often concerned with the specific ingredients, not wanting wheat or lots of sugars but high in protein.
Protein bars contain a high percentage of ready to eat, easy to digest protein from, both, animal and plant protein sources. Nature Valley also recently introduced a Fruteria bar in Strawberry Apple, as a response to the consumer demand for ingredients they can truly see in their food. Online Stores a Niche in the Protein Bar Market Online stores are still a comparative niche in the protein bar market, especially when compared to modern trade and specialty store distribution channels. Essentials of Marketing Research, 3rd Edition. About 49%, said that they had eaten a Power Bar within the past four months. Clif Bar is the most popular energy bar and the biggest competitor to Power Bar. .
The brand is well received by its followers much like the Clif Bar brand is perceived by its followers. Why are Power Bars consumed? The demand for flavored energy bar has increased rapidly and continues to increase at a significant rate. The company profile and competition landscape chapter serves this need effectively. Females often are the most health conscious looking for a bar that can satisfy hunger which often means healthy proteins but also has to have appealing flavors that curb sweet cravings. The company needs to decide whether to continue with all 10 flavors, change flavors, or cut back to five flavors only. The report discusses the relationship between different nodes of the supply chain at length and also the pricing structure and cost analysis found in the protein bar market. To others, it means ensuring that a product has added health benefits.
Other offerings include Strawberry Banana and Cherry Chocolate. Nearly 70% think that Power Bars are filling, and nearly 59% thought that Power Bars are nutritious. This market covers packaged snack bars which can be eaten without accompaniment e. A vital section of the protein bar market report is all about the market forecast and analysis based on the product type. Growing prevalence for energy food, drinks and gels have led to the incorporation of more striking flavor profiles, thereby driving the growth of the market for energy gel globally.
This website requires certain cookies to work and uses other cookies to help you have the best experience. For mainstream consumers, there has been a spate of snack bar launches that contain just a moderate amount of protein per bar, between five to seven grams. Consumers can recognize her personal stake in her product, as all the bars are named after her children. Among all these segments mixed flavor or can say fusion flavor is expected to grow enormously in the coming future, followed by nuts flavor segment. With the increasing instances of celiac disease, the sports food manufacturers are choosing ingredients such as sunflower seeds, quinoa, brown rice flour, pea and rice protein, tapioca syrup, cacao nibs and organic agave, in order to match the consumer needs.